Can you imagine what an increase of 102% in mortgage leads conversion would do for your business?
Can you say Filet Mignon for breakfast?
In all seriousness it’s something you should be shooting for, and it’s really not difficult to achieve.
What I’m going to do is outline two of the best practices to implement in your business that will help you watch conversion rates climb.
None of these techniques are all that hard to implement, and some are as easy as writing 5 simple words.
Curios what I’m talking about?
When we added this feature to our websites we boosted tax leads conversion ratios by 60% in just a few days.
In all reality, the addition of this online sales tool is what separates the truly successful businesses from those that struggle for years on end.
No need to beat around the bush here, I’m referring to the necessity to integrate A/B split testing into your sites so you can work to optimize your conversion ratios.
Why exactly do you need A/B split testing?
Would you like to hear some good news? Your ability to lock down highly profitable student loan leads is on the rise, so saddle up the steed because now’s the time to start raking in the profits.
The numbers don’t lie.
As the U.S. job market continues to tighten, more and more people are going back to school to make themselves more attractive to prospective employers.
Have you ever wondered how you can get more profitable student debt leads?
Would you like the chance to help thousands upon thousands of graduates help get out debt?
For that matter, would you like to:
- Get high quality, low cost leads that actually close?
- Bring in more and more profits than ever?
- Grow your business rapidly?
If you answered yes to these questions, then you’ll want to keep reading because you’re about to learn why now is the perfect time to invest your time and energy in student debt leads.
If you buy mortgage leads, then you’re interested in turning them into profit fast. Running a mortgage business is a number’s game. The formula for your mortgage business goes something like this: the more leads you collect, the more money you hope to make.
This of course breaks down into even more numbers, like how many potential leads can you buy? How many of those leads could be a possible close? What are your contact rates? How many of your client’s are happy and satisfied?
It might seem like there are actually too many numbers…but in reality only one of them matters. Read More
Your mortgage website is like the brick and mortar building your business occupies.
Just like the doors of your building are the most important component needed to bring people in to do business with you…your mortgage’s website is the landing page that brings visitors in your virtual doors.
Your landing page is what streamlines your leads, and is arguably one the most important parts of your mortgage website.
If you’ve ever wondered how to build effective landing pages that pack a punch, here’s our 7 part process that we follow every time we design landing pages.
First, let’s go over what remarketing is and why it’s important to your mortgage business.
Remarketing (also known as retargeting ) is one of the newer trends in targeted advertising. Businesses in every industry are recouping major amounts of money off of deflected traffic by implementing remarketing campaigns.
If you’re unfamiliar with retargeting/remarketing just think back to a recent time that you did a product search on the Internet.
After you searched for said product you’ll notice that a few websites ads will “follow” you around the Internet. The ads for companies websites that you’ve visited will take up prime position in Google’s display ad network and attempt to drive you back to their website.
This is remarketing or retargeting hard at work.
It looks like this.
PPC advertising is perhaps the highest closing ratio method way of generating mortgage leads.
Paid search advertising helps to convert Internet users into warm traffic, that turns them into leads, and moves them down the sales pipeline and turns them into closed sales. It’s one of the essential building blocks to a mortgage leads system.
If you’re not already using Google Adwords (our recommended PPC platform) then you need to start as soon as you possibly can. If you are using Adwords, we’d like to take a moment to share with you some essentials to making great use of your PPC ad campaigns.
The FTC is not an organization to mess with. That’s why if you want run effective mortgage advertising campaigns you need to stay aware of what’s legal and what’s not when it comes to advertising mortgage products.
The fact of the matter is regulatory bodies feel the need to protect the consumer in any and all ways possible.
Which is why the FTC has cracked down hard on what they “interpret,” to be misleading or predatory advertisements.
Here at Forward Leap Marketing, we’ve got a wealth of experience in helping companies increase their lead flow and add to their bottom line.
It’s no secret, to have a healthy thriving business you need revenue. To increase your stream of revenue, you need leads to close. The Internet has quickly become a great market to develop mortgage leads in.
However, depending on the Internet, to generate leads can produce a dizzying amount of “must dos.” From figuring out how to generate leads, tracking them, nurturing them and converting them, the task of using the Internet to build a business is not for the faint of heart.
Fortunately for you, what I’ve done is compiled 65 resources that will help your mortgage businesses online efforts thrive.