You either pay more or you convert better. End of story. Every internet company no matter how small or large should be A/B testing landing page design, creative, sales funnels, headlines, price points, etc on a monthly basis. There are companies running 100’s of test per month. We believe your goal should be to run a dozen test per month depending on your sales levels. This is one of the fastest ways to increase your profit. It can’t be ignored.
How we can help:
- Landing page design and creative design
- Recommendations on the type of test and elements to experiment with
- Complete setup of A/B or Multivariate test in either Google Website Optimizer or other 3rd party testing tool depending upon your specific needs
- Addition of appropriate scripts to testing and confirmation screens
- Comprehensive weekly and monthly reporting, including selection of winning combination based on statistical significance
- Full visibility into which elements are driving conversions