2 Simple Pictures Show Easy Ways to Boost Tax Leads Conversion

February 16th, 2015 by Wade Schlosser on Financial Lead Generation, Online Lead Generation 0 Comments

When we added this feature to our websites we boosted tax leads conversion ratios by 60% in just a few days.

In all reality, the addition of this online sales tool is what separates the truly successful businesses from those that struggle for years on end.

No need to beat around the bush here, I’m referring to the necessity to integrate A/B split testing into your sites so you can work to optimize your conversion ratios.

Why exactly do you need A/B split testing?

Simple. Without A/B split testing you’ll never know what’s working to increase tax leads conversion.  And on the other hand you won’t know what’s hurting your ability to convert tax leads.

It could be your Call to Action kills conversion. Or it might be changing a button color or size that really helps your profits soar.

You’ll never know if you don’t test.

Take a look at what we managed to do when we implemented a simple A/B split test for more qualified tax leads.

C = control, V1 = Test page.

What we helped do here is offer a custom rework of our control page.  With smaller traffic levels we converted 60.02 % more leads. Pretty amazing I’m sure you’ll agree.

Here’s another example we rolled out with mortgage leads.

You’ll notice initial conversion ratios were almost double the control’s.

Those conversion rates continued to remain higher than the controls for the duration of the test.

And in my opinion the most interesting takeaway here is we didn’t reinvent the wheel to achieve these results.

In many cases we made small changes based on thousands of previous tests to achieve these results.

Sounds pretty good doesn’t it?

So how do you make this work in your business?


Perform A/B split tests, find out what works, and then arm your vendors with proven data to help every sub-id be the best possible version for converting tax leads.

If you want some guidance or want to talk to see how we can help you optimize A/B split testing don’t hesitate to get a hold of us.

Our proven A/B split testing systems have helped turn thousands upon thousands of tax leads into stellar profits.

Call us today at 877 514 8949

I'm the CEO of Forward Leap Marketing. I love creating and contributing to companies' strategies to invoke raving fan customers that ultimately drive significant bottom line results through targeted web traffic, value-added partnerships, and must have products. Please connect with me on Twitter, Google +, and Linkedin.

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