Your mortgage website is like the brick and mortar building your business occupies.
Just like the doors of your building are the most important component needed to bring people in to do business with you…your mortgage’s website is the landing page that brings visitors in your virtual doors.
Your landing page is what streamlines your leads, and is arguably one the most important parts of your mortgage website.
If you’ve ever wondered how to build effective landing pages that pack a punch, here’s our 7 part process that we follow every time we design landing pages.
When most people think about copywriter, they imagine some guy in an office taking a C and putting it inside of a circle, kind of like this ©. They make the assumption that everything produced in the world is protected, free from being stolen, with the help of a copywriter.
Or, they think of Madison Ave, Mad Men, scotch and cigarettes. Read More
First, let’s go over what remarketing is and why it’s important to your mortgage business.
Remarketing (also known as retargeting ) is one of the newer trends in targeted advertising. Businesses in every industry are recouping major amounts of money off of deflected traffic by implementing remarketing campaigns.
If you’re unfamiliar with retargeting/remarketing just think back to a recent time that you did a product search on the Internet.
After you searched for said product you’ll notice that a few websites ads will “follow” you around the Internet. The ads for companies websites that you’ve visited will take up prime position in Google’s display ad network and attempt to drive you back to their website.
This is remarketing or retargeting hard at work.
It looks like this.
PPC advertising is perhaps the highest closing ratio method way of generating mortgage leads.
Paid search advertising helps to convert Internet users into warm traffic, that turns them into leads, and moves them down the sales pipeline and turns them into closed sales. It’s one of the essential building blocks to a mortgage leads system.
If you’re not already using Google Adwords (our recommended PPC platform) then you need to start as soon as you possibly can. If you are using Adwords, we’d like to take a moment to share with you some essentials to making great use of your PPC ad campaigns.
The FTC is not an organization to mess with. That’s why if you want run effective mortgage advertising campaigns you need to stay aware of what’s legal and what’s not when it comes to advertising mortgage products.
The fact of the matter is regulatory bodies feel the need to protect the consumer in any and all ways possible.
Which is why the FTC has cracked down hard on what they “interpret,” to be misleading or predatory advertisements.
Why Affiliate Marketing Management?
Affiliate marketing is a pay for performance lead generation process. This means that instead of shelling out money on questionable marketing and advertising methods; affiliates drive leads/customers to your business and get paid based on their performance. Read More
It’s safe to say that lead generation is one of the most important parts of your online marketing strategy.
I know you’ve read that before, but we’re running into a disturbing, and all too common misconception here at Forward Leap Marketing…just about everyday. It’s like a weird case of deja-vu with some of our new clients. Every time we’ve built a series of landing pages for clients; some just don’t get that landing page are one of the most important aspects of your online marketing efforts. They keep allowing their emotions to take over instead of attempting to make decisions that are better based in science. They want their sites to look like the competitors, complete with all the useless bells and whistles. As marketers…we know WHY this keeps happening, but we stand firm knowing that by putting tools in place to measure past and present data, you can’t rely on aesthetics and what “you think will work.”
You have to rely on results.
It’s sad that their are so many marketers out there who propose launching only one landing page…who don’t rely on A/B testing…who won’t take the time to test all of the elements that increase conversion.
Let’s be honest…What is the “REAL” difference between all of these affiliate marketing softwares? Jeff Stevens from Direct track answers 3 quick questions with Forward Leap Marketing about how their Newly Launched – DirectTrack X platform helps lead generation advertisers and publishers maximize their online marketing efforts.
Here at Forward Leap Marketing, we’ve got a wealth of experience in helping companies increase their lead flow and add to their bottom line.
It’s no secret, to have a healthy thriving business you need revenue. To increase your stream of revenue, you need leads to close. The Internet has quickly become a great market to develop mortgage leads in.
However, depending on the Internet, to generate leads can produce a dizzying amount of “must dos.” From figuring out how to generate leads, tracking them, nurturing them and converting them, the task of using the Internet to build a business is not for the faint of heart.
Fortunately for you, what I’ve done is compiled 65 resources that will help your mortgage businesses online efforts thrive.
If you were to sit down for a moment and complete an inventory of what’s important to you and your business, high quality education leads would probably be at the top of your list.
As The Harvard Extension School notes, “There has ever been a more interesting time to study the higher education market.”
The truth is that the combination of new programs…the advent of new ways of distributing educational content…and the demand for accountability and transparency from institutions, has created a dramatically changed landscape for institutions of higher education.
If you’re looking for answers to tough questions about where your marketing dollars are best spent in 2013, you must read this article.