The key to becoming successful in mortgage marketing lies in your ability to entice or draw targeted prospects to your business.
Today, the internet has become a reliable and solid medium for mortgage company marketing.
In a mortgage business, the first and most important thing you need to do is to get in touch with the right people.
Who are these people? Who is “your” ideal client?
These are your target market or “ideal clients.”
In this article, we’ll be taking a look at solid tips that will help you generate more internet leads for your mortgage business. These tips are tested– proven– and guaranteed to produce astounding results if applied accordingly.
1. Build or rebuild a credible mortgage website
You need a simple and professionally looking website. What do all magnetic mortgage websites have in common? We’ve broken them down for you below from one of the best usability design experts we know…Rick Whittington.
If you’re currently having challenges generating leads, then you need to rethink on the look and design of your website. This is very important.
2. Develop an information product with solid refinancing information and give to prospects.
Most internet users don’t like to be outright sold–but they love to get free information that will improve their businesses and personal lives.
It’ll be more of an advantage to you if you create a rich report, full of up to date information that will educate and inform them about buying and refinancing a home in this present economy.
By doing this, their perception of you as a mortgage broker will change as they’ll begin to see you as an established expert that knows the in’s and out’s of the mortgage industry.
Also, their trust towards you will soar because you were willing to give out such solid information.
They’ll also try to develop a relationship with you as they’ll perceive you as someone they can rely on whenever they have challenges.
BTW: Here is a perfect example of an info product a mortgage company can use: http://aagreverse.com
Pro Tip: If you’re too busy to write a short page report, hire a professional ghostwriter to write one. You can place a job Ad for just $50 on Problogger job board or visit Freelance job platforms like Elance and odesk.
3. Use Article Marketing
Article marketing is another effective way to get prospects to keep ordering for your free report. I often hear some people say that article marketing does not work anymore or it’s an old traffic generation system.
Though article marketing may be a traditional way of generating targeted leads, it’s effective if done the right way.
This system is very easy to set up and it gives one the opportunity to continue to generate mortgage leads for years to come as far as the content is a unique one.
The attractive part about using this mortgage marketing system is that it doesn’t take much time and it requires little to no capital to get started.
4. Consider Affiliate Marketing
We just finished a webinar with www.leadscouncil.com – the leading online generation association, discussing the pro’s and con’s of affiliate marketing lead generation. Below is a simple success formula you can apply to gauge the likelihood of success for your mortgage marketing.
Affiliate Marketing lead generation success formula
Why is this a good marketing channel to consider? Because affiliate marketing will grow 34% from 2012 to 2014. That is the 3rd fastest growth rate behind mobile and social media marketing. Second, it allows you to acquire your own exclusive leads, gets the phones ringing and builds your own brand to create a more valuable company.
What do you think?
Do you have any new mortgage marketing tips to add to the ones above? Let us know what you think in the comment section.
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