Blog


Here’s How to Get An Easy 102% Increase in Mortgage Leads Conversion

March 1st, 2015 by Wade Schlosser on Financial Lead Generation, Online Lead Generation 0 Comments

Can you imagine what an increase of 102% in mortgage leads conversion would do for your business?

Can you say Filet Mignon for breakfast?

In all seriousness it’s something you should be shooting for, and it’s really not difficult to achieve.

What I’m going to do is outline two of the best practices to implement in your business that will help you watch conversion rates climb.

None of these techniques are all that hard to implement, and some are as easy as writing 5 simple words.

Curios what I’m talking about?

Let me show you.

#1, Time Your Calls This Way and Mortgage Leads Convert 391% Better

This is a subject I’ve touched on before.

What has been found is to achieve best mortgage lead conversion ratios you need to make a contact with a potential customer within 1 minutes’ time. If you can achieve that, leads will convert 391% better than a lead that is contacted after a 24-hour period.

Take a look a look (image courtesy Velocify).

Screen Shot 2015-02-18 at 6.21.04 PM

How do you manage such diligent follow up?

The answer has everything to do with using an intelligent dialing system to quickly route calls to available agents.

The truth is an intelligent dialing system is an absolute requisite for efficient mortgage lead contact.

If you need help with that please don’t hesitate to call (877 514 8949) or email us at hello@forwardleapmarketing.com.

We’ve helped establish protocols which have helped dozens of businesses get industry leading first contact rates.

One other thing these systems are able to do is get your calls out so you hit the conversion sweet spot.

An intelligent dialing system will help you organize calls in such a way that you offer a persistent call strategy.

Keep in mind you want to optimize persistence over annoyance, as too much contact early on you risk wearing out your welcome.

When you think about how much money you’re spending to get those mortgage leads this is incredibly important.

Bottom line is this…

If you have an intelligent dialing system in place it means you can count on mortgage leads converting at an increased rate.

It’s been shown if you can make contact within the first three perfectly timed called calls,  you’ll get a 45% conversion gain.

The next strategy?

Get your emails opened.

#2 How to Use Email for an Easy 53% Conversion Gain

It’s been shown that if a prospective mortgage leads first contact is on the 6th email or later, there is an overall reduction in conversion of around 36%.

So what does that mean?

It means you need to make sure your emails get opened.

Fortunately this is quite easy to achieve.

All you’ve got to do is write, short, punchy, and exciting headlines (at least to your prospect) so they open your emails. A properly written 5-word email subject line could help your conversion rates skyrocket.

Ideally you want them to open the very first one you send.

If you’re stuck trying to figure out how to get them to open, do this.

Start at the beginning.  Look at what brought them into your sales funnel in the first place, and then write an email that in some way speaks to the reason they completed your form to begin with.

And above all, don’t be boring!

Getting someone to pay attention to your email isn’t an art as much as it is science.

And science says attention matters!

The other thing to do is time your emails perfectly.

Its been shown with proper email delivery you can pick up a conversion gain of around 53%.

Unlike phone calls, you’ll want your emails to be a bit more staggered.

Remember, you want to be persistent without being annoying.

Regardless of whether we get initial phone contact this is how we stage our email delivery.

Typically we send on Day 1, Day 4, Day 8, Day 11, and Day 14. With those first 5 out the door we find we’re able to get that 53% conversion gain pretty regularly.

Combine those two strategies and you’re talking an easy 102% increase with ZERO extra effort.

Not a bad way to turn mortgage leads into profit I’m sure you’d agree,

Keep this in mind, this is the bottom end of the conversion gain threshold.

If you’re able to bring in highly qualified mortgage leads into your sales funnel those numbers can go up significantly.

Eager to make this work for your business?

Don’t hesitate to call us at 877 514 8949.

You can also email us at hello@forwardleapmarketing.com

All it takes is a few smart moves on your part and you could see the kinds of results you dream about.

I'm the CEO of Forward Leap Marketing. I love creating and contributing to companies' strategies to invoke raving fan customers that ultimately drive significant bottom line results through targeted web traffic, value-added partnerships, and must have products. Please connect with me on Twitter, Google +, and Linkedin.

Latest posts by Wade Schlosser (see all)


;