If you were to sit down for a moment and complete an inventory of what’s important to you and your business, high quality education leads would probably be at the top of your list.
As The Harvard Extension School notes, “There has ever been a more interesting time to study the higher education market.”
The truth is that the combination of new programs…the advent of new ways of distributing educational content…and the demand for accountability and transparency from institutions, has created a dramatically changed landscape for institutions of higher education.
If you’re looking for answers to tough questions about where your marketing dollars are best spent in 2013, you must read this article.
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